By Daphne Uduneje
To strengthen its connection with children, CWAY Food & Beverages, via its popular Nutri-Milk Superkids fruit milk drink, organized a vibrant Children’s Day celebration on May 27, 2025, at Silverbird Galleria, Victoria Island, Lagos.
Titled “Cheers to our Superkids!”, the event was a dynamic, all-encompassing experience that highlighted the brand’s dedication to nourishing young minds while creating joyful, memorable moments.
The event attracted children from schools across Lagos who were treated to a magical blend of entertainment, education, and unforgettable memories—all underpinned by the brand’s enduring slogan: “Smart Drink for Smart Kids.” This year’s event was a purposeful gathering that echoed Nutri-Milk Superkids’ nutritional promise — particularly its inclusion of DHA, an essential nutrient for brain development.
The interactions include games, face painting, high-energy dance-offs to an exclusive cinema screening and the surprise celebrity appearance. Indeed, the day was curated to reflect everything Nutri-Milk Superkids stands for: vibrancy, nourishment, and growth.
Speaking at the event, Adam Olaleye, Acting Brand Manager Nutri-Milk on behalf of Rohit Prakash, Marketing Director of CWAY Food & Beverages, emphasized that the gathering was more than just another corporate Children’s Day celebration: “At CWAY, we view children not just as consumers but as our present-day champions—full of promise and potential. Nutri-Milk Superkids was created not just to nourish the body but to spark joy and stimulate the mind”
Olaleye said. “With the inclusion of DHA plus in every bottle, we are giving kids the cognitive support they need. And with events like this, we’re building the kind of brand memories that last a lifetime. Every child here today is a Superkid, and this is our way of saying we see them, we honour them, and we cheer them on.”
For Funso Elubeku, Deputy General Manager (Marketing) represented by Maxwell Igba, Brand Activation Manager for Nutri-Milk, “the Children’s Day event was another milestone in CWAY’s ongoing strategy to build emotional resonance with children and parents alike thus, we are deliberate in how we build this brand”
Major key highlights of the day was the presentation of special recognition and prizes to winners of the Nutri-Milk Superkids Social Media Challenge, a digital contest that invited parents to share proud and playful moments of their children online. These children were given VIP treatment at the event, featured in a celebratory video segment, and received exclusive merchandise and brand-themed gift items.
The run-up to the event, was just as impactful online as it was offline. According to Odinaka George, CWAY’s Digital Marketing Manager, the team orchestrated a high-engagement campaign that galvanized families through social media platforms like Facebook and Instagram campaigns which included fun quizzes, dance challenges, and giveaways that drove both anticipation and turnout.
“Today’s children are digital natives—they engage, play, and learn in ways that transcend physical spaces,” George remarked. “So, we designed a campaign that tapped into their digital habits while also bringing it full circle with a real-world celebration. From online contests to in-person cheers, we’ve created a Superkids ecosystem that connects the dots between health, happiness, and brand love.”
The event culminated in a spirited group photo and collective “Cheers to our Superkids!” as children and their families raised their bottles of Nutri-Milk Superkids high.