The Nigeria Customs Service (NCS) has unveiled its Reputation Management Guide, a key policy document aimed at reorienting officers on the values, behaviours, and standards required to uphold the service’s image.
Comptroller General Adewale Adeniyi described the launch as a strategic milestone in the Service’s transformation agenda, noting that the Guide is intended to equip officers with practical tools to build trust, deepen transparency, and align with global expectations for modern customs administration.
The Guide reflects the core values of integrity, professionalism, and service excellence that the NCS must embody in its daily interactions with citizens, businesses, and global partners. Adeniyi highlighted recent achievements, including exceeding revenue targets, enhancing capacity to tackle illicit trade, improving trade facilitation, and contributing to national security.
Adeniyi emphasised that Customs officers must now reposition themselves as law enforcers and credible ambassadors of a responsive and responsible government institution. The Service has aligned its community interventions with President Bola Tinubu’s Renewed Hope Agenda, investing in education, healthcare, access to water, and the creative economy.
The President of the Nigerian Institute of Public Relations commended the Nigeria Customs for taking a bold step in institutionalising reputation management within the agency, describing the move as a practical demonstration that Customs values reputation as a vital asset.
The launch marks another important stride in the Customs modernisation journey, reinforcing its commitment to reform, capacity development, and stakeholder confidence.