Ethiopian Airlines Group has entered into a strategic partnership with Nucore Technologies, a provider of advanced software solutions for back-office automation, system integration, reporting, and analytics for travel agencies, online travel agencies (OTAs), aggregators, and corporate customers.
The collaboration represents a major milestone in Ethiopian Airlines’ ongoing digital transformation, positioning B2B digital distribution as a core strategic focus. It reinforces the airline’s commitment to global industry standards and modern airline retailing, while equipping partners with seamless access to Ethiopian Airlines’ direct content through NDC-enabled distribution, improved data transparency via ready-to-deploy integrations, and scalable digital platforms designed to support future growth.
Commenting on the partnership, ET Holiday & Digital / GCIC Sales Acting Vice President, Mr. Bilen Arefaine, stated:
“Ethiopian Airlines remains fully committed to driving digital transformation across all its services.
“Our partnership with Nucore Technologies strengthens our digital ecosystem by enabling partners to seamlessly access Ethiopian Airlines’ direct content, including NDC-based offers, ancillary services, and hotel packages. These offerings are supported by multiple payment options through our Agency Portal.
“Ethiopian Airlines will continue to lead the industry in NDC adoption and work closely with technology partners to build a connected, future-ready distribution environment”.
At the heart of this collaboration is Ethiopian Airlines’ Agency Portal, a comprehensive digital platform serving travel agencies, aggregators, and corporate customers worldwide. The portal currently supports over 2,000 active customers across more than 100 global stations, providing extensive market reach and international coverage.
Backed by 24/7 commercial and technical support, the Agency Portal ensures partners receive timely assistance to meet both operational and business requirements.
The integration of Nucore Technologies’ advanced reporting and analytics capabilities further enhances the platform, delivering deeper insights, improved efficiency, and greater value to Ethiopian Airlines’ global partner network.