Nigeria’s leading automotive brands took centre stage as Toyota Nigeria, Coscharis Motors and Weststar Associates my dominated the 18th Nigeria Auto Journalists Association (NAJA) International Auto Awards, affirming their leadership in performance, luxury and after-sales excellence.
Held at the prestigious Oriental Hotel in Victoria Island, Lagos, the December ceremony has evolved into one of the industry’s most influential benchmarks, recognising innovation, market impact and contributions to the growth of Nigeria’s automotive ecosystem.
Toyota Nigeria Shines with Triple Win
Toyota Nigeria emerged as one of the night’s strongest performers, securing three major honours that reinforced its dominance in the commercial vehicle segment:
Minibus of the Year: Toyota Hiace, a staple for transport operators nationwide.
Pick-Up of the Year: Toyota Hilux, celebrated for its durability on Nigeria’s demanding roads.
Workshop of the Year: Toyota’s state-of-the-art Isolo service centre, recognised for after-sales excellence.
The triple triumph highlights Toyota’s sustained popularity among both commercial and private buyers, backed by continuous investment in service infrastructure and customer support.
Coscharis Motors Celebrated for Luxury and Versatility
Coscharis Motors also enjoyed a strong showing, earning accolades that reflect its multi-brand strength and premium positioning:
Multiple Brand Auto Company of the Year, recognising its diverse portfolio and market influence.
Luxury Auto SUV of the Year: Range Rover Autobiography, applauded for its blend of comfort, power and prestige.
The awards underscored growing demand for luxury vehicles in Nigeria, as consumers increasingly prioritise refinement, technology and brand status.
Weststar Associates Reinforces Mercedes-Benz Prestige
Weststar Associates Limited, the authorised distributor of Mercedes-Benz in Nigeria, rounded off the night with two prestigious wins:
Luxury Car of the Year: Mercedes-Benz E-Class.
Luxury Brand of the Year: Mercedes-Benz.
The recognition reaffirmed Mercedes-Benz’s enduring appeal and leadership in Nigeria’s premium automotive segment.
Beyond the major winners, the NAJA Auto Awards reflected the industry’s expanding diversity.
The Jetour Dashing clinched Nigeria’s 2025 Car of the Year, while new and emerging players such as JIM-ISUZU, JéGO EV and Nord A9 were honoured as New Entrants of the Year, signalling increased competition and innovation.
Stakeholders at the event highlighted the role of automotive journalism in driving transparency and consumer awareness, while stressing the importance of local assembly, technology adoption and strong after-sales networks in shaping the industry’s future.
From Toyota’s commercial reliability to Coscharis’s luxury versatility and Weststar’s premium dominance, this year’s NAJA Auto Awards showcased the brands shaping Nigeria’s evolving automotive landscape.